What comes to your mind when we talk about careers of the future? Medical and technical jobs are top on the list for sure. However, we would like to shed some light on another field, which might not have popped into your mind at first. Today we will focus on a field gaining more importance each day in the business world: Marketing.

Marketing is often confused with selling. The most significant difference between these two concepts is that selling starts when the product/service is already there. Marketing starts way before that. So, what is marketing? Marketing is the art of creating genuine customer value. It is the art of helping your customers become better off. The marketer’s watchwords are quality, service, and value (Kotler, 2003). 

Marketing is an essential tool for the future because we live in a world where every organization’s competition is getting stiffer each day. This situation is also tough on consumers like us since it makes the decision-making process much harder. Think about the basic things you need to purchase for daily life. There are so many options for your simple need to buy a battery for your remote controller, for example. Which one is worth it? Which one will satisfy your needs? When there are millions of options, you might miss the product that will make you happy at the end of the day. This is the point where marketing comes in handy. Marketing helps you know more about the value and any additional information you may need about the product or service, in return helps you make the right choices for your needs.

Who Should Study Marketing?

Now that we talked a little bit about the importance of marketing, let’s talk about whether it’s a good fit for you. If you feel like you are interested in the business world, psychology, and social studies, marketing might be an excellent fit. With marketing, you can use your creative skills as well as analytical skills.

Career Outcomes of Marketing

Marketing will prepare you for a range of careers, and it is one of the fastest growing industries. Here are some examples of career outcomes for those of you who are interested in studying marketing:

• Marketing Manager
• Social Media Manager
• Brand Manager
• Product Manager
• Product Development Manager
• Advertising Manager
• Advertising Sales Director
• Media Director
• Public Relations Director
• Market Research Director
• Marketing Analyst

How Much Can You Make as a Marketing Professional? 

Many variables can affect your annual income, but to give you an idea about what to expect as your salary, here’s what we found out: Your annual salary can range between US $95,000 to US $190,000 as a marketing professional. 

Why Turkey for Studying Marketing? 

Besides the high quality of education and a multicultural environment, Turkey can be the right destination for students who are interested in studying business or marketing. In the professional business world, many Turkish brands and manufacturers are operating. Turkey exports US $177 billion worth of goods each year, and it’s currently ranked the 29th largest export economy in the world.  

Where Can I Study Marketing in Turkey?

There are many options in Turkey for students who are interested in building a career in marketing. As a bachelor degree program, you can choose business administration (management) or marketing. For graduate studies, you can focus on a specific part of marketing. Here are some examples: 

• SABANCI UNIVERSITY
• ORTA DOĞU TEKNİK UNIVERSITY
• İHSAN DOĞRAMACI BİLKENT UNIVERSITY
• BAHÇEŞEHİR UNIVERSITY
• ATILIM UNIVERSITY
• ÖZYEĞİN UNIVERSITY
• İSTANBUL MEDİPOL UNIVERSITY
• YEDİTEPE UNIVERSITY
• YAŞAR UNIVERSITY
• TED UNIVERSITY
• MALTEPE UNIVERSITY
• KADİR HAS UNIVERSITY
• IŞIK UNIVERSITY
• İSTANBUL OKAN UNIVERSITY
• NİŞANTAŞI UNIVERSITY
• ALTINBAŞ UNIVERSITY
• ANKARA YILDIRIM BEYAZIT UNIVERSITY
• ANTALYA BİLİM UNIVERSITY
• BEYKOZ UNIVERSITY
• DOĞUŞ UNIVERSITY
• HALİÇ UNIVERSITY
• İSTANBUL AREL UNIVERSITY
• İSTANBUL GELİŞİM UNIVERSITY
• İSTANBUL KENT UNIVERSITY
• İSTANBUL KÜLTÜR UNIVERSITY
• İSTİNYE UNIVERSITY
• MERSİN UNIVERSITY
• SİİRT UNIVERSITY
• TOROS UNIVERSITY
• TÜRK HAVA KURUMU UNIVERSITY
• UFUK UNIVERSITY
• İSTANBUL TEKNİK UNIVERSITY
• KOÇ UNIVERSITY
• ANKARA UNIVERSITY
• BOĞAZİÇİ UNIVERSITY
• HACETTEPE UNIVERSITY
• ÇANKAYA UNIVERSITY
• BURSA TEKNİK UNIVERSITY
• İSTANBUL AYDIN UNIVERSITY
• ANKARA HACI BAYRAM VELİ UNIVERSITY
• İSTANBUL SABAHATTİN ZAİM UNIVERSITY
• İSTANBUL UNIVERSITY
• İZMİR BAKIRÇAY UNIVERSITY
• KARABÜK UNIVERSITY
• MEF UNIVERSITY
• SÜLEYMAN DEMİREL UNIVERSITY
• TOBB EKONOMİ VE TEKNOLOJİ UNIVERSITY
• TOKAT GAZİOSMANPAŞA UNIVERSITY
• TRAKYA UNIVERSITY
• UŞAK UNIVERSITY
• YALOVA UNIVERSITY
• YOZGAT BOZOK UNIVERSITY
• ABDULLAH GÜL UNIVERSITY
• ADANA ALPARSLAN TÜRKEŞ BİLİM VE TEKNOLOJİ UNIVERSITY
• ADIYAMAN UNIVERSITY
• ALANYA ALAADDİN KEYKUBAT UNIVERSITY
• AMASYA UNIVERSITY
• ANADOLU UNIVERSITY
• İSTANBUL BİLGİ UNIVERSITY
• ANKARA SOSYAL BİLİMLER UNIVERSITY
• ANTALYA AKEV UNIVERSITY
• ARTVİN ÇORUH UNIVERSITY
• ATATÜRK UNIVERSITY
• AVRASYA UNIVERSITY
• AYDIN ADNAN MENDERES UNIVERSITY
• BALIKESİR UNIVERSITY
• BANDIRMA ONYEDİ EYLÜL UNIVERSITY
• BARTIN UNIVERSITY
• BAŞKENT UNIVERSITY
• BATMAN UNIVERSITY
• BAYBURT UNIVERSITY
• BEYKENT UNIVERSITY
• BİLECİK ŞEYH EDEBALİ UNIVERSITY
• BİTLİS EREN UNIVERSITY
• BOLU ABANT İZZET BAYSAL UNIVERSITY
• BURDUR MEHMET AKİF ERSOY UNIVERSITY
• BURSA ULUDAĞ UNIVERSITY
• ÇANAKKALE ONSEKİZ MART UNIVERSITY
• ÇANKIRI KARATEKİN UNIVERSITY
• ÇUKUROVA UNIVERSITY
• DİCLE UNIVERSITY
• DOKUZ EYLÜL UNIVERSITY
• AFYON KOCATEPE UNIVERSITY
• AĞRI İBRAHİM ÇEÇEN UNIVERSITY
• AKDENİZ UNIVERSITY
• AKSARAY UNIVERSITY
• ARDAHAN UNIVERSITY
• BİNGÖL UNIVERSITY
• DÜZCE UNIVERSITY
• EGE UNIVERSITY
• ERCİYES UNIVERSITY
• ERZİNCAN BİNALİ YILDIRIM UNIVERSITY
• ERZURUM TEKNİK UNIVERSITY
• ESKİŞEHİR OSMANGAZİ UNIVERSITY
• FIRAT UNIVERSITY
• GALATASARAY UNIVERSITY
• GAZİANTEP UNIVERSITY
• GEBZE TEKNİK UNIVERSITY
• GİRESUN UNIVERSITY
• GÜMÜŞHANE UNIVERSITY
• HAKKARİ UNIVERSITY
• HARRAN UNIVERSITY
• HASAN KALYONCU UNIVERSITY
• HATAY MUSTAFA KEMAL UNIVERSITY
• HİTİT UNIVERSITY
• İBN HALDUN UNIVERSITY
• IĞDIR UNIVERSITY
• İNÖNÜ UNIVERSITY
• İSTANBUL ESENYURT UNIVERSITY
• İSTANBUL MEDENİYET UNIVERSITY
• İSTANBUL TİCARET UNIVERSITY
• İSTANBUL YENİ YÜZYIL UNIVERSITY
• İZMİR DEMOKRASİ UNIVERSITY
• İZMİR KATİP ÇELEBİ UNIVERSITY
• KAFKAS UNIVERSITY
• KAHRAMANMARAŞ SÜTÇÜ İMAM UNIVERSITY
• KARADENİZ TEKNİK UNIVERSITY
• KARAMANOĞLU MEHMETBEY UNIVERSITY
• KASTAMONU UNIVERSITY
• KİLİS 7 ARALIK UNIVERSITY
• KIRIKKALE UNIVERSITY
• KIRKLARELİ UNIVERSITY
• KIRŞEHİR AHİ EVRAN UNIVERSITY
• KOCAELİ UNIVERSITY
• KTO KARATAY UNIVERSITY
• KÜTAHYA DUMLUPINAR UNIVERSITY
• MANİSA CEL L BAYAR UNIVERSITY
• MARDİN ARTUKLU UNIVERSITY
• MARMARA UNIVERSITY
• MUĞLA SITKI KOÇMAN UNIVERSITY
• MUŞ ALPARSLAN UNIVERSITY
• NECMETTİN ERBAKAN UNIVERSITY
• NEVŞEHİR HACI BEKTAŞ VELİ UNIVERSITY
• NİĞDE ÖMER HALİSDEMİR UNIVERSITY
• NUH NACİ YAZGAN UNIVERSITY
• ONDOKUZ MAYIS UNIVERSITY
• ORDU UNIVERSITY
• OSMANİYE KORKUT ATA UNIVERSITY
• PAMUKKALE UNIVERSITY
• RECEP TAYYİP ERDOĞAN UNIVERSITY
• SAKARYA UNIVERSITY
• SELÇUK UNIVERSITY
• ŞIRNAK UNIVERSITY
• SİVAS CUMHURİYET UNIVERSITY
• TEKİRDAĞ NAMIK KEMAL UNIVERSITY
• TÜRK-ALMAN UNIVERSITY
• VAN YÜZÜNCÜ YIL UNIVERSITY
• YILDIZ TEKNİK UNIVERSITY
• ZONGULDAK BÜLENT ECEVİT UNIVERSITY

You can apply to a university of your choosing through our education portal.

We believe marketing is one of those fields which has significant importance for the future. If you are one of those who are struggling to choose which major you would like to apply for, you can get in touch with our Education and Career Counselors. We would be happy to help you.